Social Media & Lead Gen for a Miami Real Estate Agent

A top-performing real estate agent in Miami was getting attention on Instagram but very few qualified leads. The funnel between content and CRM was broken.

We rebuilt the lead generation system end-to-end: editorial calendar focused on neighborhood deep-dives, Meta Ads tightly targeted on buyer and seller intent, lead magnets segmented by life stage, and a CRM with automated follow-up cadences.

Within six months qualified leads grew 340% with flat ad spend, the agent closed 12 transactions directly from digital leads (GCI 186K USD) and CRM automation freed up 15 hours per week previously spent on manual follow-up.